The demand for meat is on the decline as more consumers move away from purchasing and eating meat. What does that mean for meat sellers?
Rather than shutting down the meat counter, it’s time to find new approaches to marketing meat that will spark interest and drive sales.
For decades, meat sellers and grocery store owners didn’t have to worry much about marketing meat. After all, it was a product that sold itself. So, where should you start now?
Read on for five expert tips to market meat and boost sales.
1. Show Off Brand Names
No matter your industry, it’s important to recognize that consumers always gravitate toward the brands they know and trust. Whether or not brand names provide better quality and consistency, your consumers are likely to feel that way. While it’s great to branch out and offer new or store brands, don’t forget to put your name brands front and center.
2. Improve Customer Service
We’re living in a digital age in which consumers are savvy about market research. However, in the grocery store, that human touch can still go a long way. Make sure that anyone who works in the meat department is ready to provide comprehensive information and a kind approach when helping consumers.
3. Spotlight Positive Production Values
The reality is that one of the driving forces of low meat sales is consumer concern. They’re worried about safety, quality, and some may also be worried about additional concerns regarding meat production. To meet consumers where they are, make sure to spotlight brands that prioritize animal welfare and overall quality.
4. Organize Your Meat Section Well
One of the key tenants of in-store marketing and merchandising is organization. It’s crucial that your meat department is not only shoppable and clean but also eye-catching and orderly.
If you haven’t lately, it may be time to update your meat case dividers. Make sure that all of your products have their own designated space and avoid the jumbled bargain store look that drives consumers away.
5. Consider Consumer Needs
Your marketing doesn’t begin when products hit the shelves or mailers are sent to mailboxes. Your marketing begins with your purchasing decisions and whether or not they meet consumer needs. When you’re compiling your inventory of meat, make sure that you offer a wide variety of package sizes, cuts, and price points so that everyone from the hungry bachelor to the family of five can find what they’re looking for.
Take Marketing Meat to New Levels
As meat sales slow, it’s important that meat sellers and grocery stores find new ways to connect with consumers. By adopting these five meat marketing tactics, you can start to see improvements in your meat department. Don’t throw in the towel but instead, take the bull by the horns!
Looking for more fresh approaches to food and drink? Take a look at our culinary content and get inspired to find new ways to bridge the gap between the products you sell and the consumers who buy them.