On average, repeat visitors are responsible for about one-third of the traffic reported on e-commerce business websites. How do e-commerce companies encourage customers to come back, particularly after their first purchase? Throughway of email marketing.
It is also important to create a voice and an identity that accurately represents the values of your company. It’s worth using e-commerce email marketing. With this, you can make every customer interaction more personal, more productive and better overall. In this article, we will discuss below what is email marketing, on which strategy it is based on and how other companies are utilizing it.
Email marketing strategy:
Online marketing is one of the most effective ways to meet customers and connect them. As experts, people and, yes, even customers say that email is a big part of our lives. Think about this, how many people without an email address do you know? There’s a good chance you can list these men on one hand.
As in 2019, over half of the world’s population is using email. And by 2023 this number is expected to increase to over 4.3 billion. Research data also shows that 92% of people in the U.S. use the internet, and 61% of these email users read and send emails on a typical day.
So, these stats clearly show that you can achieve your marketing goals through email marketing.
Email marketing is performed with the help of cold emailing. Because consumers receive multiple emails from marketers every day, you should create a plan that stands out from the rest and turns your leads into customers.
First, for the recipient, the emails should be customized and have a responsive format that is readable on both desktops and mobile devices.
You can make your contact list by using the tool. There is one of the best tools “Find Email Address” which makes it easy for you to find any personal email. It is an efficient and best email verifier.
You can create an effective online drip campaign with online resources and quickly send emails to hundreds of people. You can access analytics with the right tools and find out how many people are subscribing to your email list, reading your emails or unsubscribing.
Here are the ways which E-commerce companies use in an email campaign for marketing:
1. Welcome Emails
Every email marketer is familiar with the welcome email address. Compared to other marketing emails, welcome emails enjoy high open rates— more than 91 percent— and above-average click-through rates.
On the surface, a welcome email welcomes new email subscribers and introduces them to your product. As part of a well-run email campaign, a welcome email can be the start of a long-term relationship with your subscribers. Email marketing can encourage them to be loyal customers and supporters who have been there for a long time.
2. Referral emails:
After you have successfully converted your email subscribers to customers, what’s next? Apart from being a source of revenue, your customer base can also provide new leads.
Satisfied customers may spread the word on their own, but it always helps to encourage them to promote your business. Consider running a referral program using an email marketing campaign.
3. Re-commitment emails:
Why are re-commitment emails essential to almost all types of e-commerce companies? Because the cost of winning a new customer is about five times more than maintaining a relationship with an existing customer.
Reach out to inactive customers, especially those who have shown loyalty in the past. Strengthen your connection by offering something of value. The goal is to keep them interested and constantly invested in the coming news about your brand and products.
4. Promotional Emails:
Coupons, promotions, special offers— each of these may be a key component of email marketing for many forms of e-commerce companies. Email marketing like this is some direct, but it can also be the most difficult to manage, depending on the average age of your subscribers.
Some millennials and Gen Z consumers find promotional material irritating. However, over 65 percent of millennials also confirm that promotional emails sometimes affect their purchasing behavior.
5. Cart Emails:
Up to 80 percent of online shopping carts are being abandoned. It can be frustrating to see the full carts that don’t make a checkout, but it’s not hard to imagine how this happens. The internet is full of distractions, not to mention the many other types of e-commerce ventures that are struggling for attention.
Abandoned cart emails are a popular digital marketing campaign tool because they’re easy to automate. They also target subscribers who have already expressed a concrete interest in buying your products. Most email marketers add an extra element— cross-selling options, small discounts, etc.— to encourage people to complete their purchases.
Another great addition to abandoned cart emails is a section featuring product reviews from other customers.
6. Up-sell or Cross-sell:
Email marketing does not stop with a completed purchase. You can upsell or cross-sell through a purchase confirmation email to further target customers who are already interested in your products.
Upselling moves the service update to the consumer cart. It could be a different version in a limited-edition color or with added features. Cross-selling drives other products that are complementary to those in the customer cart.
Digital marketing is as important as product or customer creation for many types of e-commerce companies, especially those that follow the B2C model.
Wholesale or drop-off stores Personal or brand companies Marketing emails keep customers interested and updated. Although their main goal is to drive promotions and boost revenue, email contact also helps to strengthen connections and encourage brand loyalty within the user family.
The right email marketing system gives you all the tools and resources you need to build these emails and manage digital campaigns to help them. Seamless integration with e-commerce platforms— like Shopify, WooCommerce, and BigCommerce — is also a must.
Campaign Monitor’s e-commerce email marketing product features advanced segmentation, pre-made automation campaigns, and more. Please try CM Commerce today.