How to Sell Art Online: Everything You Need to Know

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With the art industry contributing more to the national economy than other industries, selling art is lucrative. In fact, online art sales in 2021 hit the $12.4 billion mark, which is twice the sales value of 2019. If you want to sell art online, now is the time to create a portfolio.

Though most artists earn a living from art sold in galleries, selling your work online can be beneficial in many ways. You’ll incur fewer fees when selling your work online, unlike in a gallery. That’s because galleries usually take a commission of up to 50 percent on the sale of artwork.

It can be a thrilling yet challenging experience. Before you showcase your art online, here are a few things to consider:

Choose a Focus Point for Your Business

Decide where you’ll focus the art business before selling your artwork online. You may sell originals, curated pieces, or reproductions of your work. Selling a combination of several art types can also help you pull a wider audience.

If you settle on original works, you may sell them in print versions or reproductions. You may also opt for limited-edition prints to attract more interest in your artwork. In this case, you’ll sell a limited number of prints for a specified time.

Custom art pieces commissioned by your clients can also help you grow your art business. The same applies to merchandise that showcases your art on items like clothing.

Licensing some of your artwork to other companies can help you earn income. The company will use your work and, in turn, pay you a commission. You may also have your work in the form of digital downloads to reach more buyers.

Copyright Your Artwork

Protecting your intellectual property is one of the hardest parts of building an art brand. You need to copyright your artwork to protect it from people who may try to steal it. An IP lawyer can help you apply for a copyright and defend you from copyright infringement issues.

Copyright your most valuable pieces before creating an online portfolio. Be on the lookout for corporations or individuals that may try to copy your design.

Visit the electronic Copyright Office on the Library of Congress site for help on copyrighting your work. Fill out the form provided and pay the fees as required. You’ll receive a certificate of registration from the registrar’s office once they finish examining your application.

Know Your Target Audience

Before finding an online marketplace to sell your work, you should research your target audience. Learn more about your potential buyers to know the motivations behind their purchasing decisions.

Create a customer persona to help visualize your ideal buyers. Base the buyer persona on what you already know about your previous customers. Find out what they like doing for work, income levels, education, and leisure activities.

You should also review the art market to determine the kind of buyers most interested in the artwork you create. Dissect your target audience based on age, gender, location, and income. Your fellow artist may also give you an idea of who your potential buyers are.

Research Key Competitors

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Whether you are new or established, you need a competitive edge to sell your work online. Identify your key competitors in the art categories you’re passionate about.

As your art business grows, expect to encounter both indirect and indirect competition. You’ll compete with artists that sell similar products as yours. Some companies will also use the same keywords and content like yours to reach customers.

Learn more about the tactics used by your competitors to grab buyers’ attention. To be profitable, you should also emulate some of their best practices in your online art business.

Choose the Right Pricing

Artists price their work based on their talent, the time taken to create the artwork, and the resources used. High prices may scare away customers, while low prices may convince customers that you aren’t offering the best quality.

Choose a fair artwork price if you’re still new in the art business. Base it on your labor and time costs, expenses, and material costs. You may also add a small markup fee to increase your profit margin.

Reach your competitor’s pricing model to determine whether you should set your fees higher or lower. For curated prints or artwork, consider the printing, marketing, and markup in the price.

Market Your Art Brand

With the right online art marketing strategy, it’s easier to generate attention for your work. When advertising art for sale, your options include running paid ad campaigns and word-of-mouth marketing. Connecting with the press in your industry and reaching out to influencers can also work.

Familiarize yourself with the best SEO practices to market your brand on search engines. You can also use content marketing to generate traffic to your site. Sending emails to attract customers to your site and using social media to promote your work can drive sales too.

Choose an Online Art Selling Platform

Create and launch an online store to showcase your pieces to the world. You should also customize the website with a theme that reflects your brand image to appear credible. When designing artist websites, focus on appealing to art buyers.

You may also use other art marketplaces to get your art seen by potential buyers. Choose a platform that supports artistic creations and presents your work in different formats. The platform should also equip you with tools to sell your artwork in bulk.

Ask your fellow artists to recommend the best sites for selling art. You may partner with sites like Garsha18 Fine Art if you are a photographer looking for exposure. Learn more about the platform on the about me page.

Looking to Sell Art Online?

Sell art online to transform your passion for creating art into something profitable. Your art business may revolve around prints or custom pieces, depending on your preferences. Either way, stick to the tips discussed in this guide to reach more buyers.

Online art marketplaces can help you tap into the profitable art industry. You have to be patient and consistent with your artwork to improve your chances of selling. Have a clear vision of where you’d want to take your art career and stick to it.

Read more exciting articles on our blog today.

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