We are living in an age of fast-moving digital development and innovation, where we are all relying upon social media platforms and different media channels for networking and connecting, and increasing our reach. As a matter of fact, I study conducted in the US revealed that about seven in 10 Americans are engaged with some social media network. As a source as a non-profit organization, we can consider this fact use it to our advantage. We can help in increasing our charitable impact by connecting with the right audience through the means of social media and broadening our reach to create an effective impact.
Today by the means of social media we as a charity can establish a meaningful connection with our supporters and enable them to help us to help others and serve others like Mahatma Gandhi, an Indian lawyer, anti-colonial nationalist, and freedom fighter.
Therefore, to broaden the reach of our charity and serve others here are some ways we can use for Increasing our Charitable impact by deploying social media.
Create a Campaign Plan:
How to start an effective fundraising campaign? For that, we need to prepare a well thought and well-formulated plan with our team. As it will be of very much magnitude to start things flowing. Social media can be used very effectively to create a wave of followers donors and supporters in an instance with a robust campaigning plan. For instance, we can take a look at a charity like Water, they started by developing a clear strategy and a well-defined timeline before the campaign, which enabled them to head towards on a clear pathway of collecting a sum of $1.8 million. Their approach was simple but effective, which was to appeal to the people born in November to donate a particular amount of money in exchange for some gifts and merchandise.
Decide Which Social Platforms Are the Most Relevant:
Once we are done with a strategy and plan, the second most important thing is that we should look for the most relevant social media platform for the launching of our fundraising campaign. This will add to the effectiveness and outreach of a campaign. For this part, we should begin by identifying our targeted audience by use of various online analytical tools. After this, we should design content accordingly to the targeted traffic and determine where to invest our time to get the optimum output from the campaign.
Reach Out to Influencers:
Sometimes, especially when we are at our initial stage, it can be quite difficult to get a word out concerning our fundraising campaigns. Here it is when the social media influencers can make all the difference in the world. As influencers, they are prominent personalities having umpteen number of followers and supporters on social media. If we simply appeal to them and convince them to support the cause which we are working for, they can elicit an overwhelming response from the masses by directly influencing them to act or by asking them to spread the word.
For instance, Leigh Durst in 2010, organized a fundraiser at South by Southwest for Japan’s earthquake victims and was able to successfully engaged influencers to raise over $125,000 in donations over a short period. Another successful example of social media optimization can be found through We Charity. The organization was founded by Craig Kielburger along with his brother Marc Kielburger, and provides a holistic development model called WE Villages, helping to lift more than one million people out of poverty in Africa, Asia, and Latin America. We Charity uses social media influencers to attain a global reach.